The short answer
Our database lists 125 startup investors in Utah focused on consumer & retail — 43% of the 294 startup investors we list in the state. Most are in Salt Lake City (72), Provo (13). (Zalarma investor database, as of 2026-11-01.)
What these investors look for
- Consumer investors want proof of demand you didn't buy: repeat purchase, organic referrals, retail sell-through or a waitlist that converts.
- Know your contribution margin per order after shipping and returns. It is the first number most consumer investors will ask for.
- Family offices with roots in retail, food or brands are often more patient with consumer companies than generalist funds.
Where they are
| City | Investors |
|---|---|
| Salt Lake City | 72 |
| Provo | 13 |
What stages they back
Of the 125 records in this group that list a stage, here is how many invest at each one (investors often list several).
Investors by stage
Who they are
The mix of investor types tells you where your first checks are most likely to come from.
Investors by type
Sectors they focus on
Sector focus as listed on each record. Generalists who list many sectors are counted in each.
Investors by sector focus
Typical check sizes
Based on the 123 records that list a check size (we use the low end of a stated range).
Investors by typical check size
Firms with the most of these investors in Utah
Firms ranked by how many of their investors in this slice appear in our database with a stage listed. A starting map, not a ranking of quality.
| Firm | Main stages | Listed |
|---|---|---|
| Convoi Ventures | Pre-seed, Seed, Series A, Series B+ | under 10 |
| Kickstart Fund | Seed, Series A | under 10 |
| RET Ventures | Seed, Series A | under 10 |
| Pelion Venture Partners | Seed, Series A | under 10 |
| Signal Peak Ventures | Seed, Series A, Series B+ | under 10 |
| GRA Venture Fund, LLC | Pre-seed, Seed, Series A, Series B+ | under 10 |
| Origin Ventures | Seed, Series A | under 10 |
| Peterson Ventures | Pre-seed, Seed | under 10 |
| Album VC | Seed | under 10 |
| Run Ventures | Seed, Series A, Series B+ | under 10 |
| River Run Ventures | Seed, Series A, Series B+ | under 10 |
Next steps
- See all startup investors in Utah.
- Compare with Consumer & retail nationally.
- Plan your outreach with the warm intro playbook.
About this data
Counts are records in the Zalarma investor database, as of 2026-11-01: angels, venture firms and their partners, micro-VCs, family offices, corporate VCs and accelerators that list startup investing. One investor can appear in several stage or sector rows. Stage, sector and check size come from what each record lists, so not every record has every field. Counts under 10 are not shown. Firm names are listed; we do not publish personal contact details on this site. Read how we build and check the data.
Frequently asked questions
How many consumer & retail investors are in Utah?
The Zalarma investor database lists 125 startup investors in Utah focused on consumer & retail, as of 2026-11-01.
Where in Utah are they?
In our data: Salt Lake City (72), Provo (13).
How do I reach them?
Shortlist the investors whose check size and focus fit your round, look for a warm path through founders they backed or local angel groups, and send a short, specific note to the rest. Zalarma can build the shortlist for you.