The short answer
Our database lists 293 startup investors in Washington focused on consumer & retail — 39% of the 758 startup investors we list in the state. Most are in Seattle (212), Bellevue (22). (Zalarma investor database, as of 2026-11-01.)
What these investors look for
- Consumer investors want proof of demand you didn't buy: repeat purchase, organic referrals, retail sell-through or a waitlist that converts.
- Know your contribution margin per order after shipping and returns. It is the first number most consumer investors will ask for.
- Family offices with roots in retail, food or brands are often more patient with consumer companies than generalist funds.
Where they are
| City | Investors |
|---|---|
| Seattle | 212 |
| Bellevue | 22 |
What stages they back
Of the 293 records in this group that list a stage, here is how many invest at each one (investors often list several).
Investors by stage
Who they are
The mix of investor types tells you where your first checks are most likely to come from.
Investors by type
Sectors they focus on
Sector focus as listed on each record. Generalists who list many sectors are counted in each.
Investors by sector focus
Typical check sizes
Based on the 278 records that list a check size (we use the low end of a stated range).
Investors by typical check size
Firms with the most of these investors in Washington
Firms ranked by how many of their investors in this slice appear in our database with a stage listed. A starting map, not a ranking of quality.
| Firm | Main stages | Listed |
|---|---|---|
| Alliance of Angels | Seed, Series A | 20 |
| Madrona Venture Group | Seed | under 10 |
| Pioneer Square Labs | Seed, Series A | under 10 |
| Voyager Capital | Pre-seed, Seed, Series A | under 10 |
| SeaChange Fund | Seed, Series A | under 10 |
| Madrona Ventures | Seed, Series A | under 10 |
| Flying Fish Partners | Pre-seed, Seed | under 10 |
| WestRiver Group | Seed, Series A | under 10 |
| Unlock Venture Partners | Pre-seed, Seed | under 10 |
| Vestar Capital Partners | Pre-seed, Seed | under 10 |
| Moving Capital | Seed, Series B+ | under 10 |
| Cercano Management | Seed, Series A, Series B+ | under 10 |
Next steps
- See all startup investors in Washington.
- Compare with Consumer & retail nationally.
- Plan your outreach with the warm intro playbook.
About this data
Counts are records in the Zalarma investor database, as of 2026-11-01: angels, venture firms and their partners, micro-VCs, family offices, corporate VCs and accelerators that list startup investing. One investor can appear in several stage or sector rows. Stage, sector and check size come from what each record lists, so not every record has every field. Counts under 10 are not shown. Firm names are listed; we do not publish personal contact details on this site. Read how we build and check the data.
Frequently asked questions
How many consumer & retail investors are in Washington?
The Zalarma investor database lists 293 startup investors in Washington focused on consumer & retail, as of 2026-11-01.
Where in Washington are they?
In our data: Seattle (212), Bellevue (22).
How do I reach them?
Shortlist the investors whose check size and focus fit your round, look for a warm path through founders they backed or local angel groups, and send a short, specific note to the rest. Zalarma can build the shortlist for you.