The short answer
A forwardable blurb is a 100-word email a connector can forward to an investor without editing. Ask the connector for one specific intro with a reason, attach a blurb with what you do, traction, one founder credential, the raise and why this investor, then reply fast and close the loop with the connector.
- Ask for one investor and one reason, never 'anyone you know.'
- Keep the blurb to about 100 words with traction in the second sentence.
- Change only the last two lines for each investor.
- Use view-only links instead of attachments.
- Tell the connector how it went, even if the answer is no.
How to use this template
A forwardable blurb is a short, self-contained email that someone else can forward to an investor without editing. It's the most useful asset in a raise without a network, because it turns "sure, I'll mention you" into an actual introduction. The connector shouldn't have to explain your company; the blurb does it for them.
Write one master version, about 100 words. For each introduction, change only the last two lines: why this investor, and the specific ask. Send it to the connector in its own email, with a clear subject line, so they can hit forward. The process around it, including double opt-in, is in the warm intro playbook.
Step 1: the email asking the connector
Subject: Intro to [Investor] at [Firm]?
Hi [Connector],
I'm raising a [pre-seed / seed] round for [Company] and think [Investor] at [Firm] could be a strong fit because [specific reason: they backed X, they invest in Y in Z region].
Would you be comfortable checking whether they'd like an introduction? I've put a short note below you can forward as is. Totally fine to say no; I know intros spend your credibility.
Thanks either way,
[Your name]
Step 2: the forwardable blurb
Subject: [Company]: [what it does] for [whom]
[Company] helps [specific customer] [do specific thing]. Since launching in [month/year], we've [key traction: revenue, customers, pilots, growth].
[Founder name] previously [most relevant experience, with a number].
We're raising $[amount] on a [post-money SAFE / priced round], with $[amount] committed [from whom, if helpful]. [Founder] would value 20 minutes with [Investor] because [Firm] [backed portfolio company / has a thesis on topic].
One-pager: [link] · Deck: [view-only link]
Examples by sector
Hypothetical examples; companies and figures are invented.
Healthcare, Ohio, pre-seed
Subject: ShiftWell: scheduling for home-health agencies
ShiftWell helps independent home-health agencies fill caregiver visits automatically. Since launching last spring, 22 agencies in Ohio and Indiana pay us $14,000 a month combined, with no agency lost to date.
Our CEO ran operations for a 300-caregiver agency for eight years.
We're raising $900,000 on a post-money SAFE, $250,000 committed from two healthcare angels. We'd value 20 minutes with [Investor] given [Firm]'s investments in home and community care.
Industrial, Texas, seed
Subject: PlantPulse: predictive maintenance for mid-size plants
PlantPulse cuts unplanned downtime for mid-size manufacturers using low-cost vibration sensors. We're in 9 plants across Texas and Oklahoma, at $310,000 in annual recurring revenue.
Our founders spent a combined 25 years running maintenance at chemical and food plants.
We're raising a $2.5M seed; a regional fund is leading. [Investor]'s focus on industrial technology in the South makes them a natural fit.
Consumer, Georgia, pre-seed
Subject: Kindred Pantry: shelf-stable meals for diabetic diets
Kindred Pantry makes dietitian-designed, shelf-stable meals for people managing type 2 diabetes. We're in 40 independent grocers in Georgia, with 38% of online buyers reordering within 60 days.
Our founder led product development at a regional food manufacturer for a decade.
We're raising $750,000 on a SAFE to reach 200 stores. We'd love 20 minutes with [Investor], who backed [consumer health brand].
Blurb checklist
| Check | Why it matters |
|---|---|
| Under about 120 words | Reads on a phone; easy to forward |
| Traction in the second sentence | The fastest reason to care |
| One founder credential with a number | Credibility without a résumé |
| Amount, instrument and committed money | Shows the round is real |
| Why this investor, specifically | Separates an intro from a mass email |
| View-only links, no attachments | Opens anywhere; you can update it |
| No jargon or adjectives like "revolutionary" | Investors skim past hype |
After the introduction
- Reply within a few hours, thank the connector and move them to BCC.
- Offer two or three specific times, or a scheduling link.
- Log the intro in your investor pipeline tracker.
- Tell the connector the outcome, even if it's a no. Connectors who hear back make more introductions.
Frequently asked questions
What is a forwardable email?
A short, self-contained email describing your company and raise that a connector can forward to an investor without rewriting it.
How long should a forwardable blurb be?
About 100 words, and no more than about 120, so it reads quickly on a phone.
Should the connector ask the investor first?
Yes. Double opt-in, where the connector checks whether the investor wants the intro before making it, protects everyone's time and relationships.
Should I attach my deck to the blurb?
Use a view-only link to a short deck or one-pager instead of an attachment.